24/02/26
Revie Lake Announces Disruptive Partnership to Build His Racing Brand On and Off the Track
Revie Lake is delighted to announce a partnership with Disruptive Ltd, bringing specialist digital marketing, design and creative expertise into his racing programme.
As Revie's career continues to develop on track, so too does the world surrounding it.
Modern motorsport is no longer simply about what happens during a race weekend.
Drivers are brands.
Teams are brands.
Sponsors need to be represented professionally.
And fans increasingly follow the story away from the circuit as much as they follow the racing itself.
More than just racing
Disruptive is an end-to-end digital marketing agency specialising in graphic design, 3D design, web design and development, social media, search-engine optimisation and B2B and B2C marketing.
That makes the partnership particularly relevant to Revie's development.
At only 16 years old, he is at the beginning of what he hopes will become a long-term motorsport career.
Building an identity around that career is therefore just as important as developing his driving.
Telling the story
Revie's route into professional motorsport is already different from the traditional path.
He spent years developing his skills on a simulator before making his real-world racing debut in Ginetta Junior in 2025.
Just one year later, he is competing in British GT in a McLaren Artura GT4.
That journey provides a compelling story.
But telling that story effectively requires more than simply posting race results.
It requires consistent branding, strong imagery, engaging social content and a digital presence capable of growing alongside the driver.
That is where Disruptive comes in.
Building a professional platform
Revie's racing programme is becoming increasingly ambitious.
The 2026 British GT calendar has taken him to some of the UK's biggest circuits and to Spa-Francorchamps in Belgium.
He has experienced the highs of front-running pace and the frustrations of incidents and mechanical problems.
Those experiences form the story of a young driver learning his trade.
Disruptive's role is to help communicate that journey.
The company's approach covers the full digital process, from branding and design through to websites, social media and broader marketing strategy.
For Revie, that means creating a professional platform capable of developing with his career.
A partnership built close to home
There is also a strong regional connection.
Disruptive is based in Staffordshire, while Revie is from Stoke-on-Trent.
The partnership therefore brings together a young local motorsport talent and a Staffordshire-based creative business.
That makes it about more than commercial exposure.
It is about supporting talent from the region and helping build something that can grow over the coming years.
Racing in the digital age
For previous generations of racing drivers, success was largely measured by results on the circuit.
Today, the relationship between driver and audience is very different.
Fans can follow a driver's preparation, travel, training, race weekend and development almost in real time.
Sponsors can engage directly with audiences.
And a driver's digital presence can become an important part of their professional career.
For a young driver like Revie, learning how to manage that side of the sport early is an important part of becoming a complete professional.
The road ahead
Revie's immediate priority remains the same: becoming faster and more consistent behind the wheel.
But building a racing career takes more than driving.
It takes a team of people and businesses working towards the same goal.
Disruptive now becomes part of that team.
"Motorsport has changed so much and there's a huge amount that goes into building a career away from the actual racing," says Revie. "I'm really excited to have Disruptive supporting me and helping us build the brand as the racing continues to grow."
With British GT providing the stage, Revie Lake Racing is continuing to build both on and off the circuit.